Focus Nordic, Europe's largest distributor of photo products, sought an overhaul of their B2B e-commerce platform. Challenges included the need for a fresh design, improved user experience, streamlined CMS page creation and enhanced support for their ambassadors (photographers).
Our solution began with comprehensive interviews with Focus Nordic's team and end customers, gathering invaluable insights. We conducted an intensive branding workshop, refining brand positioning and the desired brand experience. This groundwork paved the way for a new digital brand identity that resonated with their audience. We delivered a cutting-edge design concept that seamlessly integrated modern aesthetics with user-centric functionality. The result was a revamped platform that not only met but exceeded their expectations, enhancing both user engagement and overall business growth.
Look & feel workshop. The customer puts stickers on printed inspirational sites and elements to find the right direction for the new digital brand and website.
Client discussion about check outflow.