Apple support agent

Client: Personal project
Type of project: AI
Role: AI Creative
Tool: N8N
Year: 2024-2025

The challenge – balancing service and sales
Apple support is a clear example of customer service where precision and friendliness matter as much as speed. The challenge was whether an AI agent could manage structured information about users, products, and orders, while also offering relevant accessories in a natural way.

Solution
I created a fictional Apple chatbot agent with access to databases for customers, orders, products, support, calendar slots and an email client. The agent identified users, validated their details, provided structured support options, and offered to send information via email. Alongside answering questions, it suggested compatible accessories and displayed images with links to the Apple website. This blended service and sales in one flow.

Outcome
The prototype demonstrated how agents can move beyond task execution into conversational flow and business logic. It also revealed how fragile trust can be when machines are involved in both problem-solving and influence. The experiment raised valuable questions around ethics, responsibility, and how far brands should delegate decision-making to agents.

The diagram shows the Apple support agent flow. A customer provides their name and order ID, which the agent validates against stored data. Once confirmed, the agent offers options such as checking order status, resolving an issue, finding accessories, or booking a slot. If accessories are chosen, it displays product tiles with an image and a link to the Apple website. Finally, the agent can send a confirmation email, closing the loop between service and sales. If details do not match, the agent asks the customer to try again.

Contact

Email: pierre@bremell.com
Phone: +46 709353902
LinkedIn: bremell